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What Does a Videographer Do? A Comprehensive Guide to Videographers in Seattle

  • Writer: Unified Cinematic Videography
    Unified Cinematic Videography
  • Mar 19
  • 5 min read

Updated: Jun 25

Professional videographer filming an interview in Seattle

As the owner of Unified Cinematic Videography in Seattle, I've learned firsthand over the years how creating an effective video is a fusion of technical expertise and artistic vision. A professional videographer manages everything from brainstorming concepts to final editing, adapting to the project’s specific demands. They carefully plan shots, manage audio, work closely with clients, and create interesting stories.


All of these skills mesh together to produce great videos, but what exactly does a videographer do?


The Videographer’s Process


Videographers tailor their process for each client  based on the project’s particular scope and requirements. For this reason, the answer to "What does a videographer do?" is multi-faceted. There are certain projects that need full-service video production services and others that consist of fewer, more specialized services. Some videographers may simply shoot and send on over a hard drive, having the client do the edit.

 

Others may utilize heavy planning, editing, and post-production effort, eventually delivering output that cannot be differentiated from high-budget commercial productions.


Key Responsibilities of a Videographer

Although the following tasks are commonly paired with the work of a videographer, the work can vary based on the project. Not all videographers will work on each production task. For example, on some event video projects, the videographer may only capture B-roll for a highlight reel, so audio recording may be less crucial.

Pre-production

It is here that planning, brainstorming, and preparation for the shoot take place. They collaborate with clients to understand their objectives, script, and create storyboards. They also decide on the tone, style, and technical aspects of the video.


Camera Operation

Videographers make the appropriate equipment and framing choices to get the message across. Their lens, angle, and technique gives visually interesting form to the narrative.


Audio Recording

There is a need for clean audio when recording video. Videographers use high-end microphones such as lavalier, boom, hand-held, or shotgun microphones and specialty audio recorders for accurate sound capture.


Directing

Videographers may provide direction to on-camera actors, particularly for scripted content, to deliver smooth and effective performances.


Editing and Post-production

After being shot, raw footage is transferred to post-production, where the material is cut together to form a narrative. Footage is edited by videographers using video editing software including Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve to edit and cut clips, sync audio, and color and light. We apply transitions, graphics, titles, and special effects, as well as sound edit to deliver a finished video.

 

At Unified Cinematic, we recognize that post-production is where the story truly comes alive. We go to great lengths in forming a story with specific pacing, ensuring complete engagement of the viewer from start to finish. We employ sophisticated color grading techniques to establish the mood and ensure visual coherence aligned with your brand or unique setting of your event.

 

In addition, we believe that effective sound design is essential, expertly adding in professional audio mixing and frequently adding custom music to enhance the emotional impact and overall effect of the finished video. For Unified Cinematic, editing is an art form, a highly important step where we take raw footage and turn it into a refined, engrossing visual narrative that makes a lasting impression.



Types of Videographers in Seattle


Videographers may specialize in specific niches based on their knowledge and clients' requirements. Some of the most sought-after types are:


  • Advertising Videographer: Creates video content for commercials and advertisements to boost brand awareness.

  • Corporate Videographer: Produces business videos for internal use and brand storytelling.

  • Drone Videographer: Captures aerial footage for industries like real estate and live events.

  • Event Videographer: Covers live events, capturing key moments and atmosphere.

  • Marketing Videographer: Creates videos that support brand messaging and online marketing campaigns.

  • Product Videographer: Captures videos of product features, expanding visibility and sales.

  • Sports Videographer: Catches action-filled play from sports, emphasizing highlight moments and player performance.

  • Travel Videographer: Creates visually appealing content emphasizing destinations and experiences.



Common Misconceptions About Videography Services


The Difference Between Videographers and Photographers

While both utilize the same equipment, videographers have to worry about movement, sound, and storytelling, whereas photographers have to work with still photos. Some people will want a videographer to take some shots, but not everyone who is a videographer can do it. Both careers involve different styles and approaches. Thankfully, we do a lot of both!


It's also worth considering that, although video camera quality has improved a lot, video capture stills are not quite the same as a photo. Additionally, although the videographer may be able to perform both roles simultaneously, if you hire a local videographer for videography work but also request them to photograph, they can be losing valuable shots while switching back and forth between the two tasks. Keep this in mind if you're considering skipping an assigned photographer.


Live Streaming Does Not Always Come with Videography Services

Not all videographers have the gear required for live streaming, which includes a separate setup of encoders, streaming software, and a stable internet connection.


Videographers Don’t Shoot Blind

Videographers invest significant time preparing, which includes scouting locations, coordinating logistics, and scripting shot lists. Rushing this phase can compromise the quality of the final product. If you’re wondering, “What does a videographer do? ” it involves more than just showing up with a camera; it requires thoughtful planning and attention to detail. Expecting a local videographer to show up without sufficient details or to improvise can cause problems. Clients should provide ample lead time and information to avoid complications.


Videographer vs. Video Production Company

A videographer and a video production company, such as Unified Cinematic Videography, are different in scope and size. A videographer is an individual who does it all from filming to capturing, while a production company might have an entire staff, ideal for big productions that are well-planned and which need elaborate post-production. For example, a videographer may shoot a small conference, while an event that encompasses multiple rooms needs a video production company. Videographers can handle small video production projects using more adaptable approaches such as roaming or single-room coverage.


What to Search for When Hiring a Videographer

When you are hiring a videographer, you can ask yourself, 'What is a videographer's role, and how do I go about finding one?' The following are some guidelines to help you find the perfect professional for your project.


  • Portfolio: Review their past work to see if their style matches your vision.

  • Client Reviews: Check their Google My Business page for feedback from previous clients to assess reliability and professionalism. Do they have a consistent track record of positive reviews?

  • Services Offered: Confirm that the videographer can meet your specific needs. For example, if you need coverage for a tech conference, ensure they have experience in event videography.





More than just capturing footage, a well-made video effectively and impactfully conveys a message. A competent videographer takes care of everything, from preparation and shooting to editing, producing a polished end result. A skilled videographer can help you at every stage, whether you require branded content, live event coverage, or corporate video production.


Ready to get started?


If you’re looking for a professional videographer in Seattle, Unified Cinematic Videography can discuss how we can support your project. Contact us today to get your project started!




 
 
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