Unified Cinematic has extensive experience crafting videos for providers in the healthcare, therapy, and wellness industries.
Healthcare and wellness providers often need to capture the attention of their their audience in order to connect on the deeper level necessary to express the nuance of their brand. While video has been a part of online activity for decades, it is an especially timely and powerful tool that goes beyond words and images to build trust, educate its viewers, and inspire them to act.
Why is video so crucial for healthcare and wellness?
Humanizes your brand: Healthcare is deeply personal. Video allows you to put a face to your name, showcasing the compassion and expertise of your team and introducing your practice or services in the best possible way.
Builds trust and credibility: High end production reflects well on your brand. Patient testimonials, facility tours, and procedure explanations build confidence in your services.
Increases engagement: Video grabs attention and makes complex information easier to understand. This is vital for patient education or treatment adherence.
Expands your reach: Share videos on your website, social media, and email campaigns to reach a wider audience and attract new patients.
Here are several examples of how different healthcare and wellness companies worked with Unified Cinematic to use video effectively:
1. Dr. Eric Schoen, ND - Practice Introductory Video: A friendly, approachable video can instantly connect with potential patients and encourage them to learn more. We worked with Dr. Eric to create this video that introduces his personality and his brand to patients through his website. The patients who contacted him after viewing this video were informed about his services and came prepared with questions.
2. Discovery MD - Patient Testimonial:
Authentic patient stories build trust and demonstrate the value of your treatments. This video introduces a novel treatment for depression to the audience and shows the remarkable journey one patient took after undergoing TMS therapy. Patient testimonials are one of the most powerful uses of video because it connects immediately on an emotional level.
3. Bayview - Brand Story Video for Assisted Living Community:
Video tours and resident testimonials give potential residents a true feel for the environment of an adult community. Before a prospective resident even arrives on site, they know what makes Bayview special. This incredible journey is made possible by high quality video production and excellent attention to detail.
Ready to harness the power of video for your practice?
Whether you're a small clinic, a large facility, or a wellness provider, video can help you achieve your marketing and communication goals. Partner with Unified Cinematic to create high-quality videos that resonate with your target audience and drive results. Get started today by filling out the form below and schedule your free strategy session!