You might wonder why videos are one of the best methods to increase sales, improve your online presence, and make people aware of you. Here are a few reasons:

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• It builds trust: A video that features you — an actual face to your company — builds trust between you and your customer.

• It helps your SEO: As customers engage with your video, customers will spend more time on your site. This helps Google to know that you are trustworthy and can boost your search engine rankings.

• It resonates with mobile users: People who use their smartphones consume video media. As more people switch to mobile devices, your video audience can only get stronger.

• It appeals to everyone: Some people don't like reading about a product. A video can be an excellent tool to quickly and smartly explain your product or service to all your customers.

• It can spread across social media: If you enable your video to be shareable, more people can know about your business through social media channels.